Marcello is a writer and curator based in Berlin, Los Angeles and Sao Paolo; he focuses on the relationships between culture, individual transformation and collective innovation. After studies in cultural management at the SDA Bocconi and the Teatro alla Scala, he has worked as a producer, marketing and Pr expert for the Sundance Film Festival, the Radio City Music Hall and the Lincoln Center.He has curated interdisciplinary cultural projects such as the science conference Falling Walls in Berlin, the digital and public art festival Hybrid Art in Moscow, a series of public dialogues on urban innovation at the Strelska Institute in Moscow; ha has curated the digital project Moon by Ai Weiwei and Olafur Eliasson, as well as the performance art installation Carousel at the Faena Art Center in Buenos Aires. He writes about culture and innovation for the Sole 24 Ore.
Why Trend and Tradition?
“Because the mission of finding a proper place for crafts, with their unicity and multiplicity, in the digital world, with its dynamic logic, is a challenge not just for a sector, but for Italy as a system”.